Annual Conference and Expo Preview

Retail development is a critical part of creating communities where people can grow and prosper. However, rural markets are often overlooked during initial retail expansion plans. The rural communities of Blythe, Clearlake, and Fortuna have each invested in proactive retail attraction strategies that raise their profile, creating tangible, positive results in the process.

Peaceful protests are a staple of American democracy. However, public discourse has become increasingly abusive and violent. When this happens, it is vital that municipalities respond with solutions that build greater community trust and equip city leaders with strategies to protect themselves and their families.

I started this year with just one goal: To help all of us, as city leaders, re-energize and put new vigor into our collective work to improve the quality of life of all Californians. Little did I know, the year would turn out to be so much more. I learned valuable lessons that will serve me well beyond this year as president.

The Annual Conference and Expo offers multiple ways to earn legal education credits. These practical, “how-to” sessions provide training on the most important legal issues for cities, such as land use, public safety, and public contracts.

Many cities hoped that the American Rescue Plan Act would both help address pandemic-related issues and build an inclusive future for communities. For the city of Norwalk, this hope is becoming a reality. Staff focused their efforts on one of the city’s oldest and most underserved neighborhoods: the One-Ways.

To the uninitiated, public service seemed relatively straightforward. You run for office and serve your term or you apply for the position, just like any other job. However, due to the nature of their position, city officials are governed by a complex set of laws and principles that do not necessarily apply in the private sector. Moreover, many officials are part of unions or local employee associations, which are also governed by their set of laws and principles. 

City leaders have more data and ways to interact with their residents than ever before. However, too much of a good thing can be a bad thing. Many leaders, especially those operating on shoestring budgets and staff, may have difficulty cutting through the noise to find the right data points, if they have the time to do so at all. Additionally, regardless of their ability to leverage data, all city leaders must contend with the legal challenges of an increasingly polarized, negative, and at times, hostile, public discourse on social media.